Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

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Abstract

In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.
Lingua originaleEnglish
Numero di pagine0
Stato di pubblicazionePublished - 2015

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title = "Understanding the Drivers of the Daily App Rank: The Role of Revenue Models",
abstract = "In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.",
keywords = "Econometric analysis., Mobile App Market, Online distribution",
author = "Daniele Ragaglia and Paolo Roma",
year = "2015",
language = "English",

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T1 - Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

AU - Ragaglia, Daniele

AU - Roma, Paolo

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AB - In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.

KW - Econometric analysis.

KW - Mobile App Market

KW - Online distribution

UR - http://hdl.handle.net/10447/147749

M3 - Other

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