Traceability and Labelling of Food Products from the Consumer Perspective

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8 Citazioni (Scopus)


Traceability of food products plays an important role in improving value chain processes of businesses andtheir reputation in the marketplace. In the past few years, consumers' concerns about food quality andpersonal health have been closely related to a continuous improvement of traceability systems andgovernment regulation. Labeling of food products is a very important tool for consumers to acquire informationabout the quality of food, particularly at the purchase decision stage of the buying process. The objective ofthis research is to know consumers' preferences in regards to information contained in food labels. Moreparticularly, this study focuses on what information is required by consumers on labels of food, highlightinggroups of similar preferences. The interviews were carried out by telephone in two cities of north and southItaly (Milan and Palermo) on a sample of consumers extracted by stratified sampling. Cluster Analysis wasperformed. Results show a number of levels of information required by consumers that corresponds todifferent attributes of food product shown in the label. Consumers' preferences revealed a hierarchy ofinformation required on labels. Particularly, with the increase of the amount of information required by theconsumer, and contained in the foodstuffs label, the interest in information about the origin of the product andthe processing increases as well. Moreover, results provide a measure of existing hierarchies amongelements of information that describe food and that assess its quality. This findings show that consumers havemore awareness about the relation between food production and quality, and they know that these elementsare strictly related to attention of businesses in regards to safe management of agricultural systems.Furthermore, this study confirms previous literature that demonstrated how traceability is a method to reduceinformation asymmetry between producers and the consumer.
Lingua originaleEnglish
pagine (da-a)865-870
Numero di pagine6
Stato di pubblicazionePublished - 2017

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