The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery

Antonino Galati, Lorenzo Zanni, Tommaso Pucci, Elena Casprini

Risultato della ricerca: Articlepeer review

15 Citazioni (Scopus)

Abstract

Stakeholder engagement in sustainability represents a powerful driver for value creation. Drawing from stakeholder theory, this paper explores how a firm with a proactive sustainable behaviour engages stakeholders in developing innovation and creating value. A longitudinal, single case study of the Salcheto winery was carried out. Since the late 1990s, Salcheto has been at the forefront of wine eco-innovation and it has played a key role in the development of Montepulciano (Tuscany, Italy) as one of the first sustainable wine clusters worldwide. The development of a sustainable wine culture is one of the firm's various innovations. In doing so, the firm has had to face three challenges - identity creation, legitimization and enhancement - and has engaged its stakeholders through three specific mechanisms (adoption and development; co-creation and diffusion; exploitation and contamination). This virtuous cycle of stakeholder engagement has resulted in value creation at a firm, stakeholder and local level.
Lingua originaleEnglish
pagine (da-a)364-376
Numero di pagine13
RivistaJournal of Business Research
Volume119
Stato di pubblicazionePublished - 2018

All Science Journal Classification (ASJC) codes

  • Marketing

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