The value of a network in the digital era: Insights about Doctor Chat case study

Gandolfo Dominici, Francesco Cupido, Gandolfo Dominici, Davide Di Fatta, Davide Di Fatta

Risultato della ricerca: Articlepeer review

2 Citazioni (Scopus)

Abstract

Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.
Lingua originaleEnglish
pagine (da-a)301-315
Numero di pagine15
RivistaInternational Journal of Electronic Marketing and Retailing
Volume8
Stato di pubblicazionePublished - 2017

All Science Journal Classification (ASJC) codes

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