The quality perception of fresh berries: an empirical survey in the German market

Risultato della ricerca: Articlepeer review

Abstract

The present work aimed to investigate the main quality attributes that influence the purchase decisions of fresh berries. To this regard, an empirical survey has been conducted by interviewing 200 consumers of fresh berries at the exit of the main centers of the large scale retail trade in the city of Munich (Germany). An econometric model has been adopted to examine the relationship that single attributes has on the purchase frequency of fresh berries. Results showed that nutraceutical properties and health benefits of berries have a strong appeal to the consumers and confirmed that intrinsic attributes are determinants of consumer purchase decision
Lingua originaleEnglish
pagine (da-a)566-576
Numero di pagine11
RivistaAGRICULTURE AND AGRICULTURE SCIENCE PROCEDIA
Stato di pubblicazionePublished - 2016

Fingerprint

Entra nei temi di ricerca di 'The quality perception of fresh berries: an empirical survey in the German market'. Insieme formano una fingerprint unica.

Cita questo