Purpose – This paper aims to conceptualize business relationships so as to include in thesedimensions of both gift and gratuity, to develop the concept of “bonding value”, and to offer someideas for the use of this within firms.Design/methodology/approach – The paper analyses the concept of “bonding value”,distinguishing it from the concepts of “exchange value” and “use value” that are normally used inbusiness, and attempts to investigate its practical implications.Findings – The paper shows how evaluating both the relationships within the organization andbetween firm and stakeholders in terms of “bonding value” can have effects on the economic,organizational and social aspects of a firm’s activities.Research limitations/implications – The paper is a starting point of a possible conceptual paththat should be directed toward the theoretical and practical use of “bonding value” in business. It isnecessary to support the theoretical considerations with future empirical investigation showing thepossibility of practical applications of the concept analysed.Practical implications – The main implication for business management is the possibility topropose “bonding value” and “gift logic” as new parameters in assessing whether or not a firm hasachieved its institutional purposes.Originality/value – In the past, “bonding value” has been studied mainly from a philosophical andsociological point of view. In this article we try to begin to address this issue specifically from aperspective of business management.
|Numero di pagine||11|
|Rivista||THE JOURNAL OF MANAGEMENT DEVELOPMENT|
|Stato di pubblicazione||Published - 2011|
All Science Journal Classification (ASJC) codes