The image of cruise ship holidays on Italian television: A comparative analysis

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Abstract

By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.
Lingua originaleEnglish
Titolo della pubblicazione ospiteCruise Ship Tourism
Pagine274-289
Numero di pagine16
Stato di pubblicazionePublished - 2017

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