SANTABARBARA HOSPITAL

Project selected for ADI DESIGN INDEX 2015 and candidate for the Compasso d'Oro in 2016. Corporate identity and media wayfinding for the hospital in Gela. The communication design is part of an extensive program of the clinic’s transformation that involved the internal re-organization of services, modernization of the building, improving the efficiency of the operating procedures and protocols for the delivery of services in addition to the normal and continuous update of staff and the upgrading of equipment. Within this dynamic process, which aims at consolidating a new profile of “pain-free hospital”, the strategy of coordinated visual identity develops a reading of the specific brand (starting with the naming), the same concept of a place for care and attention and support for service personnel and users. The use of digital tools such as QR CODEs, applied to all the designed paper products, repositions every small object in a wide and coherent range of items that applies a level of conformity to all signs, the staff uniforms, the internal and external communication, the new logo and the entire image of the hospital through the web site www.santabarbarahospital.it.