Relational Tourism

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preferences of the tourist consumer, in the last three decades, have brought to the birth of newways of interpreting the tourism phenomenon, among these we highlight the Relational Tourism,phenomenon that can be perceived as human-scale tourism, clearly based on territorial, cultural andenvironmental constraints that include travel formats such as rural tourism, cultural tourism, farmtourism, environmental tourism, tourism, outdoor activity and many new ways, which have shownan important quantitative growth of Relational Tourism demands in Europe and internationally inthe last decades, offering an alternative and increasingly more appreciated tourism to the traditionaldepersonalized and mass consumer oriented one.In view of these potentials, the trees should let us see the forest, meaning that the peculiarcharacteristics which have led to the rise and triumph of the relational forms of tourism, couldsimultaneously lead to its decline and failure. Being a human-scale tourism, travel services dependheavily on both the benefits offered, usually from small size companies or EMS, and also on theinteraction with the context. Occuring in a particular territorial context and depending on thelocal culture and customs, Relational Tourism needs also shared infrastructures and equipments(communications, transport, health, safety, energy, water, etc..), land, public services and localsuppliers, which imply a high demand for efficiency and quality. In this research, we perform athematic overview of the previous topics. We begin from the characterization of Relational Tourismand its place within the Theory of Tourism. We then describe the changes and mutations of theorientation of tourist demand and its impact in view of Relational Tourism, later to go into thebusiness and territorial challenges that Relational Tourism faces to reach maturity, taking intoaccount the holistic view of current tourist areas and the difficulty of companies to meet somerequirements.The overview concludes with a reflection on the measures and mechanisms to respond to thesechallenges. In order to address these problems, the possible solution is to emphasize the relationaldynamics among regional tourist operators, administrations and public institutions and local people,who play primary roles in Relational Tourism. It must respond to fragmentation with relatedness andcooperation, promoting a dynamic clustering of cooperation among the tourist SPWP, following thelogic of shared destiny.Nonetheless it’s essential that Public Administrations promote regional frameworks of cooperationbetween public and private land agents and are heavily involved in the improvement and efficiencyof regional infrastructures and equipments.At present, we can observe a certain euphoria about tourism in international media, many areasand territories in developing countries and their surrounding neighbors turn their attention totourist phenomenons, looking at the apparent ease of Relational Tourism response to growingsocioeconomic demands. But Tourism now more than ever appears to be a complex phenomenon(and Relational Tourism is no exception) that seems to require a holistic view and complexmechanisms to be understood. Hence the need to focus on a topic of obvious actuality startingfrom a clear statement, Tourism should be a solution and not an added problem.
Lingua originaleEnglish
Numero di pagine1
Stato di pubblicazionePublished - 2009


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