Quality determinants and effect of therapeutic properties in honey consumption. An exploratory study on italian consumers

Risultato della ricerca: Article

Abstract

Nowadays, more and more consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented a fundamental component of traditional medicine in many world cultures. However, only thanks to several studies carried out in the last years, its use is considered as an alternative and complementary medicine, namely apitherapy. In this way, honey is recognized increasingly by consumers not only as a natural alternative to refined sugar but as healthy food, as shown by determining an increase of its consumption worldwide. This study aims to explore the consumers’ determinants of honey consumption, trying to understand whether, and how much, therapeutic properties of honey aect the Italian consumers’ choices. The findings of this study, although exploratory, provide information on which quality characteristics influence honey consumption in Italy, revealing that, among quality attributes, the therapeutic properties of honey play an important role in aecting consumers’ behavior, followed by income, variety and taste. This could have some implications for producers and marketers as this information could contribute to defining eective marketing strategies for communicating to consumers the quality attributes of honey and its therapeutic benefits.
Lingua originaleEnglish
Numero di pagine12
RivistaAGRICULTURE
Volume9
Stato di pubblicazionePublished - 2019

Fingerprint

medicinal properties
Honey
Therapeutic Uses
honey
alternative medicine
Complementary Therapies
Apitherapy
refined sugar
Food
marketing strategies
consumer behavior
consumer preferences
Traditional Medicine
traditional medicine
Marketing
Italy
human health
foods
income
Therapeutics

All Science Journal Classification (ASJC) codes

  • Food Science
  • Agronomy and Crop Science
  • Plant Science

Cita questo

@article{691f3a0638604e5bbbeaf60dd188b629,
title = "Quality determinants and effect of therapeutic properties in honey consumption. An exploratory study on italian consumers",
abstract = "Nowadays, more and more consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented a fundamental component of traditional medicine in many world cultures. However, only thanks to several studies carried out in the last years, its use is considered as an alternative and complementary medicine, namely apitherapy. In this way, honey is recognized increasingly by consumers not only as a natural alternative to refined sugar but as healthy food, as shown by determining an increase of its consumption worldwide. This study aims to explore the consumers’ determinants of honey consumption, trying to understand whether, and how much, therapeutic properties of honey aect the Italian consumers’ choices. The findings of this study, although exploratory, provide information on which quality characteristics influence honey consumption in Italy, revealing that, among quality attributes, the therapeutic properties of honey play an important role in aecting consumers’ behavior, followed by income, variety and taste. This could have some implications for producers and marketers as this information could contribute to defining eective marketing strategies for communicating to consumers the quality attributes of honey and its therapeutic benefits.",
keywords = "Apitherapy, Consumers’ behavior, Frequency of consumption, Healthy food, Online survey, Ordered logistic regression",
author = "Antonio Asciuto and Emanuele Schimmenti and Giorgio Schifani and Giuseppina Migliore and Riccardo Testa",
year = "2019",
language = "English",
volume = "9",
journal = "Agriculture (Switzerland)",
issn = "2077-0472",
publisher = "Multidisciplinary Digital Publishing Institute",

}

TY - JOUR

T1 - Quality determinants and effect of therapeutic properties in honey consumption. An exploratory study on italian consumers

AU - Asciuto, Antonio

AU - Schimmenti, Emanuele

AU - Schifani, Giorgio

AU - Migliore, Giuseppina

AU - Testa, Riccardo

PY - 2019

Y1 - 2019

N2 - Nowadays, more and more consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented a fundamental component of traditional medicine in many world cultures. However, only thanks to several studies carried out in the last years, its use is considered as an alternative and complementary medicine, namely apitherapy. In this way, honey is recognized increasingly by consumers not only as a natural alternative to refined sugar but as healthy food, as shown by determining an increase of its consumption worldwide. This study aims to explore the consumers’ determinants of honey consumption, trying to understand whether, and how much, therapeutic properties of honey aect the Italian consumers’ choices. The findings of this study, although exploratory, provide information on which quality characteristics influence honey consumption in Italy, revealing that, among quality attributes, the therapeutic properties of honey play an important role in aecting consumers’ behavior, followed by income, variety and taste. This could have some implications for producers and marketers as this information could contribute to defining eective marketing strategies for communicating to consumers the quality attributes of honey and its therapeutic benefits.

AB - Nowadays, more and more consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented a fundamental component of traditional medicine in many world cultures. However, only thanks to several studies carried out in the last years, its use is considered as an alternative and complementary medicine, namely apitherapy. In this way, honey is recognized increasingly by consumers not only as a natural alternative to refined sugar but as healthy food, as shown by determining an increase of its consumption worldwide. This study aims to explore the consumers’ determinants of honey consumption, trying to understand whether, and how much, therapeutic properties of honey aect the Italian consumers’ choices. The findings of this study, although exploratory, provide information on which quality characteristics influence honey consumption in Italy, revealing that, among quality attributes, the therapeutic properties of honey play an important role in aecting consumers’ behavior, followed by income, variety and taste. This could have some implications for producers and marketers as this information could contribute to defining eective marketing strategies for communicating to consumers the quality attributes of honey and its therapeutic benefits.

KW - Apitherapy

KW - Consumers’ behavior

KW - Frequency of consumption

KW - Healthy food

KW - Online survey

KW - Ordered logistic regression

UR - http://hdl.handle.net/10447/381922

UR - https://www.mdpi.com/2077-0472/9/8/174/pdf

M3 - Article

VL - 9

JO - Agriculture (Switzerland)

JF - Agriculture (Switzerland)

SN - 2077-0472

ER -