The book regards the startup process by considering different theoretical frameworks, various business models and techniques, all of that discussing about their strenghts and weaknesses. It introduces innovative approaches to the process, such as the one of gamification, and it pays attention on the human premises of a successful business: the role of the entrepreneurial virtues.
|Editore||G. GIAPPICHELLI EDITORE - TORINO|
|Numero di pagine||226|
|Stato di pubblicazione||Published - 2019|