Perceived quality and satisfaction with tourist services: theoretical considerations and measurement challenges.

The quality of tourist services is frequently analysed and measured interms of perceived quality (PQ). As PQ is the subject of evaluations based on one ormore tourist experiences, there are areas that overlap with consumer satisfaction(CS), although the two constructs can be logically distinguished. Specific proposalshave been made for the measurement of the PQ and CS in the tourism field, althoughthere may be some drawbacks when technical solutions do not take into account thelogical and ontological assumptions of the measurement process.