Marsala Wine and Porto Wine, two Important Stories and two Great Wines inComparison. The Current Market Situation and Opportunities

IntroductionMarsala wine is the oldest of the Sicilian wines and it takes its name from the little townwhere it is produced. It is one of the most famous fortified wines in the world thanks to itsorganoleptic qualities and its incredible versatility.Despite its ancient origin and its fame, which led this wine to be known all over the world,Marsala wine is for several years in a decline phase.Porto wine, has always been a true symbol of Portugal, is also very famous worldwide forcenturies, it is obtained from different varieties of grapes grown in the Douro Valley and then it isaged in wooden barrels at the cellars of the Oporto City where it was then shipped to be exportedall over the world. As the Marsala wine, also the Porto wine is a fortified and versatile wine, withits several varieties, depending on grapes, maturity and production technique used.Marsala and Porto are then two great wines with very similar stories and destinies, but theyhave now encountered (especially the Marsala wine) difficulties in holding a good position in themarket, this is because of the “younger” sweet wines, their new strong competitors, passito wine,malvasia wine, sauterne, etc..