Special events are usually considered a factor of economic growth for a region and very effective instrument in urban marketing. They are still used as a means to justify expenditures (usually in infrastructures) that whilst necessary to the region, are not really required by the event itself. Hence, special events ought not be considered the outright solution to overcome some structural problem to solve which a new phase in programming regional development is required. An appropriate report on the effects of the event can change this attitude, starting from the accurate accrual of the expenditures, which would otherwise distort the evaluation of the impact. An instructive example comes from the Louis Vuitton Cup held in Trapani in 2005, which had limited effects, and only in the short run. In the long run, the effects are not positive because the event induced investments in receptive capacity without a corresponding increase in room utilization.
|Numero di pagine||23|
|Rivista||ECONOMIA E DIRITTO DEL TERZIARIO|
|Stato di pubblicazione||Published - 2011|