If lightness and transparency have become recurring features in the field of architecture, but also in design, fashion and art, is it possible to find a similar presence in the mare magnum of visual communications? It is also possible in this disciplinary area to find a corresponding reduction, not only of the already impalpable material used for the composition of artifacts, composed of images, texts and colors, but also of the design methods that increasingly look into the systems of visual identity, to concepts how lightness and multiplicity rather than their opposites, represented by heaviness and uniqueness? Within these questions, there is ample room for developing a reflection based on a graphic design tool such as the corporate identity project, which defines, through the design and coordination of tangible elements, the ethereal image of a any body. Then passing through and overcoming the opposition of terms such as hard and soft, which characterize and differentiate two distinct ways of understanding the corporate identity project, we come to a series of examples of light brands, that is changing, variable and multiple.
|Numero di pagine||7|
|Rivista||EDA. ESEMPI DI ARCHITETTURA|
|Stato di pubblicazione||Published - 2009|