The technique of focus groups is becoming more widespread in academia, marketing and policy studies. This volume presents a method of analysis that brings together interdisciplinary tools and insights of two approaches not much applied in the field of sociology: conversation analysis and sociosemiotics. Assuming an inclusive and triangulable method with other analytical approaches in order to reach a synergistic sociological reading of the topics discussed in the focus groups, through a research in depth at various levels.
|Numero di pagine||136|
|Stato di pubblicazione||Published - 2012|