L’analisi sociosemiotica della conversazione nei focus group. Teoria e metodo

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Abstract

The technique of focus groups is becoming more widespread in academia, marketing and policy studies. This volume presents a method of analysis that brings together interdisciplinary tools and insights of two approaches not much applied in the field of sociology: conversation analysis and sociosemiotics. Assuming an inclusive and triangulable method with other analytical approaches in order to reach a synergistic sociological reading of the topics discussed in the focus groups, through a research in depth at various levels.
Lingua originaleItalian
EditoreUnknown Publisher
Numero di pagine136
ISBN (stampa)9788854853546
Stato di pubblicazionePublished - 2012

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