Usually, mobility policies assessed by local institutions tend to intervene on the side of the urban transportnetworks, by designing new and expensive infrastructures, whereas only a few attention is paid to the possiblepositive effects induced by proper mobility behaviors of people. On purpose, Smartphone technologies andplatforms are rapidly becoming effective tools for involving citizens in environmental conscious mobility habits.By means of an empirical application to a group of university students, that daily commute for reaching theirdepartments, the effectiveness of a mobile app game in pursuing commuters to modify their mobility behaviors ishere checked. The game rewards with tangible prizes the most environmentally sustainable mobility habits,connecting commuters with sponsors and companies operating in the urban context.The field application of the app in the city of Palermo challenges the involved commuters against twobenchmarks of mobility behaviors characterized by the use of higher sweet mobility means. The first scenario(apart its applicability as alone) can be seen as a first less challenging step towards the second one. The interestingoutcomes of this experimental application encourage paying further attention to such behavioral tools forachieving the smartness of cities.
|Numero di pagine||12|
|Rivista||Sustainable Cities and Society|
|Stato di pubblicazione||Published - 2018|
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