Introduction: McDonaldization, Ikeaization, Appleization of Leisure. Is it Cool Enough?

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Recent studies on leisure time and the relationship between work and freetime highlight two paradoxes that modern advanced societies have to face(Glorieux, Laurijssen, Minnen and van Tienoven 2010). On the one hand,we notice a significant reduction in the number of hours dedicated toworking activities and an increase of the hours devoted to leisure activitiesand activities done in a non-working context and time. This constant lackof time contributes to spreading the perception of pressure on daily life(Gershuny 2000; Goodin, Rice, Bittman and Saunders 2005; Robinson andGodbey 1997) especially in women1 (Freysinger and Flannery 1992). Onthe other hand, while productivity and wealth have increased—eventhough there has been an arrest in the last year and a half—together with adiffusion of goods that should allow the buyer to save and use time moreefficiently, the consumption of goods has become more volatile andexcessive, even useless in some cases. This tendency to volatility in goodsconsumption together with the overabundance on offer would also involvethe consumptions made during and for leisure time, a life style which wehave already registered with voracious forms of consumption especially ina specific social class starting from the end of the sixties (Linder 1970).Ultimately, a growth in the perception of life being continuously beset bythe lack of time is in contrast with a widespread need of a slower pace(Glorieux, Laurijssen, Minnen and van Tienoven 2010, 164; see alsoLeccardi 2009) especially in social classes that enjoy particular conditions of wellbeing and economic resources as well as social and cultural ones(Glorieux, Laurijssen, Minnen and van Tienoven 2010, 178).In western societies, many people have to deal with the high costcaused by the acceleration and the proliferation of stress due to a lack oftime which is in contrast to the need for wealth (Gleick 1999; Leccardi2009). The perception of time pressure has caused major changes both inworking and leisure time, where we find most of the habits regardingconsumption.
Lingua originaleEnglish
Titolo della pubblicazione ospiteMAPPING LEISURE ACROSS BORDERS
Numero di pagine39
Stato di pubblicazionePublished - 2012

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