Intangibles - enhancing access to cities’ cultural heritage through interpretation

Daniela Ciaffi, Dan Knox, Patrizia Lombardi, Cooper, Daniela Ciaffi, Franziska Vogt, Nicole Mitsche

Risultato della ricerca: Article

10 Citazioni (Scopus)

Abstract

The paper identifies tangible and intangible cultural heritage of the three cities, andintegrates them into stories and outlines the development of an interpretative strategy for destinationsindependent from, but aligned with, the current marketing and positioning strategy development level.
Lingua originaleEnglish
pagine (da-a)68-77
Numero di pagine10
RivistaInternational Journal of Culture, Tourism and Hospitality Research
Volume7
Stato di pubblicazionePublished - 2013

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development level
cultural heritage
development strategy
positioning
marketing
interpretation
city
Strategy development
Intangibles
Marketing strategy
Cultural heritage
Positioning strategies

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Cita questo

Intangibles - enhancing access to cities’ cultural heritage through interpretation. / Ciaffi, Daniela; Knox, Dan; Lombardi, Patrizia; Cooper; Ciaffi, Daniela; Vogt, Franziska; Mitsche, Nicole.

In: International Journal of Culture, Tourism and Hospitality Research, Vol. 7, 2013, pag. 68-77.

Risultato della ricerca: Article

Ciaffi, Daniela ; Knox, Dan ; Lombardi, Patrizia ; Cooper ; Ciaffi, Daniela ; Vogt, Franziska ; Mitsche, Nicole. / Intangibles - enhancing access to cities’ cultural heritage through interpretation. In: International Journal of Culture, Tourism and Hospitality Research. 2013 ; Vol. 7. pagg. 68-77.
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