In regard to the problem of the new markets’ opening and their regulation, some scholars have introducedthe concept of “institutional entrepreneur” in economic literature. This new definition of entrepreneuris important to highlight, albeit in informal and descriptive terms, the existence of functional relationshipsbetween activities typical of private market competition and those more specifically, of the publicsector. Even if this new economic character can provide an interesting key to understanding what canreally happen in the narrow zone that separates the public and private markets, it does not consider someconceptual components that are not minor for the purposes of complete characterization. For example,those of reciprocity, trust and capture that put the actions of the entrepreneur in a continuum defined bymore or less virtuous (or legal) behaviors. From this point of view this chapter examines these aspectswithin the digital economic framework.
|Titolo della pubblicazione ospite||Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy|
|Numero di pagine||22|
|Stato di pubblicazione||Published - 2019|
|Nome||ADVANCES IN BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE BOOK SERIES|