Image of a Local Area: Measuring and Managing

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The image of a local area can be conceived as cumulative beliefs, ideas, opinions, and experiences people have about a place. Image embodies a large number of information, memories, and suggestions that pertain to a specific place, which are processed by human mind by selecting relevant evidence from a big amount of data about a local area. Image conceptualizes the value and/or a certain level of performance that a place expresses and it inspires human behaviors. The image of a local area is perceiveid by people, it is part of knowledge structures related to a place and it is long-lasting and difficult to change. Measuring and managing the image of a local area can support the socioeconomic development of a local community by providing to local policy-makers the necessary information to support them in improving policy outcomes. When applied to a...
Lingua originaleEnglish
Titolo della pubblicazione ospiteGlobal Encyclopedia of Public Administration, Public Policy, and Governance
Numero di pagine13
Stato di pubblicazionePublished - 2018


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