Image of a Local Area: Measuring and Managing

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Abstract

The image of a local area can be conceived as cumulative beliefs, ideas, opinions, and experiences people have about a place. Image embodies a large number of information, memories, and suggestions that pertain to a specific place, which are processed by human mind by selecting relevant evidence from a big amount of data about a local area. Image conceptualizes the value and/or a certain level of performance that a place expresses and it inspires human behaviors. The image of a local area is perceiveid by people, it is part of knowledge structures related to a place and it is long-lasting and difficult to change. Measuring and managing the image of a local area can support the socioeconomic development of a local community by providing to local policy-makers the necessary information to support them in improving policy outcomes. When applied to a...
Lingua originaleEnglish
Titolo della pubblicazione ospiteGlobal Encyclopedia of Public Administration, Public Policy, and Governance
Pagine1-13
Numero di pagine13
Stato di pubblicazionePublished - 2018

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