Abstract
Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.
Lingua originale | Italian |
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pagine (da-a) | 9-34 |
Numero di pagine | 26 |
Rivista | PICCOLA IMPRESA |
Volume | 2 |
Stato di pubblicazione | Published - 2017 |