Il dynamic business model: una prospettiva dinamica per la progettazione dei modelli di business

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Abstract

Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.
Lingua originaleItalian
pagine (da-a)9-34
Numero di pagine26
RivistaPICCOLA IMPRESA
Volume2
Stato di pubblicazionePublished - 2017

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title = "Il dynamic business model: una prospettiva dinamica per la progettazione dei modelli di business",
abstract = "Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.",
keywords = "business models, system dynamics, start-up",
author = "Federico Cosenz and Guido Noto",
year = "2017",
language = "Italian",
volume = "2",
pages = "9--34",
journal = "PICCOLA IMPRESA",
issn = "0394-7947",

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T1 - Il dynamic business model: una prospettiva dinamica per la progettazione dei modelli di business

AU - Cosenz, Federico

AU - Noto, Guido

PY - 2017

Y1 - 2017

N2 - Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.

AB - Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.

KW - business models, system dynamics, start-up

UR - http://hdl.handle.net/10447/241677

UR - http://rivistapiccolaimpresa.uniurb.it/index.php/piccola/article/view/257

M3 - Article

VL - 2

SP - 9

EP - 34

JO - PICCOLA IMPRESA

JF - PICCOLA IMPRESA

SN - 0394-7947

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