Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms

Giovanni Perrone, Paolo Roma, Paolo Roma, Giovanni Perrone

Risultato della ricerca: Articlepeer review

5 Citazioni (Scopus)

Fingerprint

Entra nei temi di ricerca di 'Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms'. Insieme formano una fingerprint unica.

Business & Economics