TY - CHAP
T1 - Exploring User Behavior in Destination Websites: An Application of Web Mining Techniques
AU - Urso, Furio
AU - Cracolici, Maria Francesca
PY - 2021
Y1 - 2021
N2 - The development of the internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist's country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.
AB - The development of the internet has so strongly affected the way a tourist destination can be promoted that portals now play an important role in defining the marketing strategies of tourist destinations. Hence, investigating website surfing behavior has become crucial to understanding the needs of potential tourists. Using Web Mining techniques, our study explores the information-seeking behavior of those who log on to a website promoting the island of Sicily, a well known tourist destination in the South of Italy. The study explores whether a tourist's country of origin affects their information needs and surfing behavior. Actually, our results do show differences in behavior between users of the site from Western countries and those from China.
UR - http://hdl.handle.net/10447/481370
M3 - Chapter
SN - 9789813340978
T3 - NEW FRONTIERS IN REGIONAL SCIENCE: ASIAN PERSPECTIVES
SP - 259
EP - 273
BT - A Broad View of Regional Science : Essays in Honor of Peter Nijkamp
ER -