Exploring the intersection of e-commerce and context in Family Business in China: the effects on organisational form and identity

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This chapter melds these interests of understanding how the context of e-Commerce and family business affects organisational form and subsequently organisational identity by integrating a narrative about the development of family business and e-Commerce in China with an exploratory analysis of two Chinese family businesses. Institutional theory informs this discussion (Scott, 2008: Suddaby, Elsbach, Greenwood, Meyer and Zilber, 2010). After describing why businesses adopt e-Commerce, and illustrating the contextual conditions in China that foster the development of private enterprises such as family businesses, and the adoption of e-Commerce, the chapter subsequently explores the question “given the context of “newness” of both private enterprises such as family businesses and e-Commerce in China, how is the organisational form of family businesses in China affected by the adoption of e-Commerce?” The chapter thus makes a contribution to the edited collection by providing some insights about how institutional contexts create both opportunity and challenges for the sustainability of the family business model in the digital economy
Lingua originaleEnglish
Titolo della pubblicazione ospiteFamily Firms and Institutional Contexts: business models, innovation and competitive advantage.
Numero di pagine20
Stato di pubblicazionePublished - 2019

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