Explaining the relationship between socially responsible products and the operations of the firm: The case of equine assisted therapy

Risultato della ricerca: Article

Abstract

Although there is a growing interest in social responsibility in research as well as in practice, the majority of studies on corporate social responsibility do not explicitly investigate operations management issues when adopting socially responsible practices under the “people” pillar of sustainability. This paper, dealing with the theme of social responsibility in operations management, aims at clarifying the complex relationship between socially responsible product/service and the operations of the company. The empirical context of the study is the sport industry, where the attention to social issues is well established. We used a mixed theoretical-empirical approach to develop a conceptual model, which results in two hypotheses grounded on the literature and three exploratory interviews from three Italian equestrian centres. We test the hypotheses by collecting data from a survey of 156 Italian equestrian centres and applying structural equation modelling (SEM). Our findings show that differentiating the product portfolio by introducing socially responsible products/services influences the operations of the company at different levels. Moreover, although companies consider socially responsible products/services differentiation strategies as something different from other socially responsible practices they seem to activate a social-orientation virtuous cycle: offering a socially responsible product/service is associated with the implementation of other socially responsible practices.
Lingua originaleEnglish
pagine (da-a)839-850
Numero di pagine12
RivistaDefault journal
Volume195
Stato di pubblicazionePublished - 2018

All Science Journal Classification (ASJC) codes

  • Renewable Energy, Sustainability and the Environment
  • Environmental Science(all)
  • Strategy and Management
  • Industrial and Manufacturing Engineering

Cita questo

@article{e107f4e7d5374b0c8a03eaed3f72d0db,
title = "Explaining the relationship between socially responsible products and the operations of the firm: The case of equine assisted therapy",
abstract = "Although there is a growing interest in social responsibility in research as well as in practice, the majority of studies on corporate social responsibility do not explicitly investigate operations management issues when adopting socially responsible practices under the “people” pillar of sustainability. This paper, dealing with the theme of social responsibility in operations management, aims at clarifying the complex relationship between socially responsible product/service and the operations of the company. The empirical context of the study is the sport industry, where the attention to social issues is well established. We used a mixed theoretical-empirical approach to develop a conceptual model, which results in two hypotheses grounded on the literature and three exploratory interviews from three Italian equestrian centres. We test the hypotheses by collecting data from a survey of 156 Italian equestrian centres and applying structural equation modelling (SEM). Our findings show that differentiating the product portfolio by introducing socially responsible products/services influences the operations of the company at different levels. Moreover, although companies consider socially responsible products/services differentiation strategies as something different from other socially responsible practices they seem to activate a social-orientation virtuous cycle: offering a socially responsible product/service is associated with the implementation of other socially responsible practices.",
author = "Manfredi Bruccoleri and Erica Mazzola",
year = "2018",
language = "English",
volume = "195",
pages = "839--850",
journal = "Default journal",

}

TY - JOUR

T1 - Explaining the relationship between socially responsible products and the operations of the firm: The case of equine assisted therapy

AU - Bruccoleri, Manfredi

AU - Mazzola, Erica

PY - 2018

Y1 - 2018

N2 - Although there is a growing interest in social responsibility in research as well as in practice, the majority of studies on corporate social responsibility do not explicitly investigate operations management issues when adopting socially responsible practices under the “people” pillar of sustainability. This paper, dealing with the theme of social responsibility in operations management, aims at clarifying the complex relationship between socially responsible product/service and the operations of the company. The empirical context of the study is the sport industry, where the attention to social issues is well established. We used a mixed theoretical-empirical approach to develop a conceptual model, which results in two hypotheses grounded on the literature and three exploratory interviews from three Italian equestrian centres. We test the hypotheses by collecting data from a survey of 156 Italian equestrian centres and applying structural equation modelling (SEM). Our findings show that differentiating the product portfolio by introducing socially responsible products/services influences the operations of the company at different levels. Moreover, although companies consider socially responsible products/services differentiation strategies as something different from other socially responsible practices they seem to activate a social-orientation virtuous cycle: offering a socially responsible product/service is associated with the implementation of other socially responsible practices.

AB - Although there is a growing interest in social responsibility in research as well as in practice, the majority of studies on corporate social responsibility do not explicitly investigate operations management issues when adopting socially responsible practices under the “people” pillar of sustainability. This paper, dealing with the theme of social responsibility in operations management, aims at clarifying the complex relationship between socially responsible product/service and the operations of the company. The empirical context of the study is the sport industry, where the attention to social issues is well established. We used a mixed theoretical-empirical approach to develop a conceptual model, which results in two hypotheses grounded on the literature and three exploratory interviews from three Italian equestrian centres. We test the hypotheses by collecting data from a survey of 156 Italian equestrian centres and applying structural equation modelling (SEM). Our findings show that differentiating the product portfolio by introducing socially responsible products/services influences the operations of the company at different levels. Moreover, although companies consider socially responsible products/services differentiation strategies as something different from other socially responsible practices they seem to activate a social-orientation virtuous cycle: offering a socially responsible product/service is associated with the implementation of other socially responsible practices.

UR - http://hdl.handle.net/10447/327534

UR - https://www.journals.elsevier.com/journal-of-cleaner-production

M3 - Article

VL - 195

SP - 839

EP - 850

JO - Default journal

JF - Default journal

ER -