ESTRATEGIAS PERSUASIVAS EN LOS ANUNCIOS DE TELEVENTA

Risultato della ricerca: Articlepeer review

Abstract

Teleshopping spots represent a paradigmatic example of argumentative and perlocutionary discourse. In them, the creative adopts different strategies in order that the target feels irresistibly attracted by the object he advertises. In this paper we analyze all the elements that, because of their individual discoursive nature,but especially due to their mutual interaction, convert an apparently informative speech into an efficient tool of seduction.
Lingua originaleSpanish
pagine (da-a)281-310
Numero di pagine30
RivistaOralia
Volume16
Stato di pubblicazionePublished - 2013

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