World wine market is among the most dynamic in the agro-food sector and in the last fewyears it has undergone deep changes concerning production, consumption and trade. The growingpresence of new wine-producing countries and the reform of the vitivinicultural Common MarketOrganization (CMO) have strongly contributed to the changes occurred in this sector. Accounting for49% of world wine supply, Italy, France and Spain are the three main wine producers in the world.Italian situation is characterised by few wine-producing regions which altogether represent themajor part of cultivated areas and wine production. In this scenario Sicily, according to 2004 ISTATdata, is the Italian region with the largest area destined to vineyards (over 135,000 hectares,correspondent to 17.6% of national grape area), followed by Puglia (14.3%) and Veneto (10%). Interms of wine production, Sicilian supply represents around 13% of national total, after Veneto(16.6%) and Puglia (14.3%).Vitiviniculture is mainly concentrated in western part of Sicily with a prevalence of white on redwines, both of them mainly originated from autochthonous vines, although international varieties arealso quite common.At present, notwithstanding a general reduction of grapes yields in favour of quality, wineproduction in Sicily is still mainly represented by ordinary table wines and grape musts, so that thisregion is predominantly considered a raw material supplier to Italian and foreign industries. Both DCOand DOCG wines have a small incidence (around 3%) in terms of wine regional production, eventhough the former are quite well represented (21).As to productive structure there are lots of “wine growers’ cooperatives”, which sell theirproduction mainly for distillation or as loose wine in Northern Italy or abroad, with a consequent lossof value added. There is also a group of small and medium farms which, although they have started aprocess of wine quality improvement, run into difficulties when trying to find new markets for theirproduct. In the end, there is a restricted number of leading farms, strongly oriented to product andprocess innovation and to marketing, and successful in placing their wines in a medium-high segmentof national and international markets.
|Stato di pubblicazione||Published - 2008|