Dop e Slow Food: formaggi siciliani fra politiche alimentari, strategie di mercato e retorica identitaria

The aim of the present contribution is the analysis of the political andeconomic and socio-cultural dynamics involved in the protection,enhancement and marketing of some dairy products of Sicily, consideredboth as commercial goods and cultural / identity expressions of a specificplace. We will focus on the field of action and repercussions of the PDO andSlow Food brands according to the experience of some farmers belonging tothe Consortia and Presidia, and also on the aspects converging on andaffecting the construction of these products, as well as on the rhetoricalidentities emphasized by commercial strategies.