“Dear Young People, don’t vote”. Seniors in political advertisements: irony and/or legitimation

Social Sciences

• irony 100%
• legitimation 89%
• voter 65%
• video 40%
• political communication 31%
• spoken language 29%
• cultural change 29%
• popular culture 28%
• persuasion 28%
• political actor 28%
• role model 28%
• conformity 27%
• semiotics 27%
• visualization 25%
• tactics 24%
• age group 23%
• stereotype 22%
• pragmatics 22%
• campaign 20%
• scenario 20%
• expert 17%
• communication 14%
• evidence 11%