Cultural Product Management; from Environment to Territorial Context: Configuration of the Main Relationships

Gandolfo Dominici, Maria Antonella Ferri, Gianpaolo Basile, Lucia Aiello

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1 Citazioni (Scopus)

Abstract

This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
Lingua originaleEnglish
Titolo della pubblicazione ospiteManagement of Cultural Products: e-Relationship Marketing and Accessibility Perspectives
Pagine22-40
Numero di pagine19
Stato di pubblicazionePublished - 2014

All Science Journal Classification (ASJC) codes

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  • ???subjectarea.asjc.1400.1400???

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