Abstract
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
Lingua originale | English |
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Titolo della pubblicazione ospite | Management of Cultural Products: e-Relationship Marketing and Accessibility Perspectives |
Pagine | 22-40 |
Numero di pagine | 19 |
Stato di pubblicazione | Published - 2014 |
All Science Journal Classification (ASJC) codes
- ???subjectarea.asjc.2000.2000???
- ???subjectarea.asjc.1400.1400???