This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
|Titolo della pubblicazione ospite||Management of Cultural Products: e-Relationship Marketing and Accessibility Perspectives|
|Numero di pagine||19|
|Stato di pubblicazione||Published - 2014|
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