Corporate Social Irresponsibility and Legitimacy Maintenance: Lessons from the Parmalat Scandal

Mocciaro, A.; Minà, A.

Risultato della ricerca: Paper

Abstract

Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.
Lingua originaleEnglish
Stato di pubblicazionePublished - 2014

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title = "Corporate Social Irresponsibility and Legitimacy Maintenance: Lessons from the Parmalat Scandal",
abstract = "Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.",
keywords = "Corporate Social Irresponsibility; Legitimacy Maintenance",
author = "{Mocciaro, A.; Min{\`a}, A.} and {Mocciaro Li Destri}, Arabella and Picone, {Pasquale Massimo}",
year = "2014",
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AU - Mocciaro, A.; Minà, A.

AU - Mocciaro Li Destri, Arabella

AU - Picone, Pasquale Massimo

PY - 2014

Y1 - 2014

N2 - Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.

AB - Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.

KW - Corporate Social Irresponsibility; Legitimacy Maintenance

UR - http://hdl.handle.net/10447/339298

UR - https://madrid.strategicmanagement.net/pdfs/Madrid_Program_WEB.pdf

M3 - Paper

ER -