Abstract
| Lingua originale | English |
|---|---|
| Stato di pubblicazione | Published - 2014 |
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Corporate Social Irresponsibility and Legitimacy Maintenance: Lessons from the Parmalat Scandal. / Mocciaro, A.; Minà, A.
2014.Risultato della ricerca: Paper
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TY - CONF
T1 - Corporate Social Irresponsibility and Legitimacy Maintenance: Lessons from the Parmalat Scandal
AU - Mocciaro, A.; Minà, A.
AU - Mocciaro Li Destri, Arabella
AU - Picone, Pasquale Massimo
PY - 2014
Y1 - 2014
N2 - Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.
AB - Audience decisions regarding whether to continue to support a corporation after it has been perceived as culpable for socially irresponsible behaviour is “coin of the realm” in selecting which firms (or which parts of a firm) will be able to survive a CSI-scandal. Our empirical setting is an embedded polar case of audience support, the Parmalat case, following a severe CSI scandal. Whilst the adaptive strategies taken to maintain the harmed moral legitimacy were a necessary procedural phase to consent the firms’ survival, they could not be considered sufficient to reintegrate the firm with its main constituent audiences. Essential to the maintaining process was the presence of rational effectiveness preserved from CSI event.
KW - Corporate Social Irresponsibility; Legitimacy Maintenance
UR - http://hdl.handle.net/10447/339298
UR - https://madrid.strategicmanagement.net/pdfs/Madrid_Program_WEB.pdf
M3 - Paper
ER -