Cooperation and competition strategies in advertising

Risultato della ricerca: Other

Lingua originaleEnglish
Numero di pagine30
Stato di pubblicazionePublished - 2009

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title = "Cooperation and competition strategies in advertising",
keywords = "competition, cost-sharing, free-riding, joint advertising",
author = "Paolo Roma",
year = "2009",
language = "English",

}

TY - CONF

T1 - Cooperation and competition strategies in advertising

AU - Roma, Paolo

PY - 2009

Y1 - 2009

KW - competition

KW - cost-sharing

KW - free-riding

KW - joint advertising

UR - http://hdl.handle.net/10447/51139

M3 - Other

ER -