Cooperation and competition strategies in advertising

Risultato della ricerca: Other

2009.

Risultato della ricerca: Other

@conference{a075df4d15244189a86e130bf03783dc,

title = "Cooperation and competition strategies in advertising",

keywords = "competition, cost-sharing, free-riding, joint advertising",

author = "Paolo Roma",

year = "2009",

language = "English",

}

TY - CONF

T1 - Cooperation and competition strategies in advertising

AU - Roma, Paolo

PY - 2009

Y1 - 2009

KW - competition

KW - cost-sharing

KW - free-riding

KW - joint advertising

UR - http://hdl.handle.net/10447/51139

M3 - Other

ER -