Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best-Worst Approach

Agriculture & Biology

• consumer preferences 82%
• purchasing 78%
• vegetables 54%
• vegetable products 47%
• fruit products 45%
• fruits 40%
• organic certification 27%
• consumer behavior 23%
• metropolitan areas 22%
• freshness 20%
• sales 16%
• questionnaires 15%
• income 15%
• Italy 14%
• markets 11%
• sampling 6%
• methodology 4%

Medicine & Life Sciences

• Consumer Behavior 100%
• Vegetables 68%
• Fruit 65%
• Vegetable Products 36%
• Certification 13%
• Latent Class Analysis 13%
• Italy 11%
• Cues 10%
• Income 9%
• Child 5%

Social Sciences

• vegetables 78%
• purchase 45%
• evaluation 31%
• scaling 20%
• sales 9%
• agglomeration area 9%
• certification 8%
• Italy 8%
• income 6%
• experiment 5%
• market 5%
• methodology 5%
• questionnaire 5%
• Group 2%