Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy

Matranga, G.

Risultato della ricerca: Article

3 Citazioni (Scopus)

Abstract

The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The study deals with a little explored topic; therefore, the findings contribute to fill the gap in the existent literature, inasmuch as they enrich the discussion on consumers’ preference for avocado fruit. However, further comparative research is clearly needed, as well as a larger research sample, to overcome limits to the external validity of the results and to investigate the analytical effort proposed in this article.
Lingua originaleEnglish
pagine (da-a)1-12
Numero di pagine12
RivistaAgricultural and Food Economics
Volume5:24
Stato di pubblicazionePublished - 2017

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Persea
tropical and subtropical fruits
avocados
fruit consumption
Italy
Fruit
fruits
Econometric Models
econometric models
consumer preferences
Research
questionnaires
Reproducibility of Results
Habits
Logistic Models
Factors
sampling

All Science Journal Classification (ASJC) codes

  • Food Science
  • Economics and Econometrics
  • Agricultural and Biological Sciences (miscellaneous)

Cita questo

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title = "Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy",
abstract = "The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The study deals with a little explored topic; therefore, the findings contribute to fill the gap in the existent literature, inasmuch as they enrich the discussion on consumers’ preference for avocado fruit. However, further comparative research is clearly needed, as well as a larger research sample, to overcome limits to the external validity of the results and to investigate the analytical effort proposed in this article.",
keywords = "Avocado, tropical fruit, cosumer, Likert Scale",
author = "{Matranga, G.} and Giorgio Schifani and Vittorio Farina and Giuseppina Migliore and Salvatore Tinervia",
year = "2017",
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T1 - Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy

AU - Matranga, G.

AU - Schifani, Giorgio

AU - Farina, Vittorio

AU - Migliore, Giuseppina

AU - Tinervia, Salvatore

PY - 2017

Y1 - 2017

N2 - The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The study deals with a little explored topic; therefore, the findings contribute to fill the gap in the existent literature, inasmuch as they enrich the discussion on consumers’ preference for avocado fruit. However, further comparative research is clearly needed, as well as a larger research sample, to overcome limits to the external validity of the results and to investigate the analytical effort proposed in this article.

AB - The purpose of this paper is to identify the main factors affecting the consumption of avocado fruit among Italian consumers. In order to respond to the aim of the study, an empirical survey was conducted through the submission of an online questionnaire to 327 consumers. An ordered logit econometric model was adopted to examine the relationship among some explanatory variables and the frequency of consumption of avocado fruit. The findings of this study show that the consumption of avocado fruit is affected by different factors, including fruit consumption habit, neophilia attitudes, and various intrinsic and extrinsic quality attributes (credence attributes in particular). The study deals with a little explored topic; therefore, the findings contribute to fill the gap in the existent literature, inasmuch as they enrich the discussion on consumers’ preference for avocado fruit. However, further comparative research is clearly needed, as well as a larger research sample, to overcome limits to the external validity of the results and to investigate the analytical effort proposed in this article.

KW - Avocado, tropical fruit, cosumer, Likert Scale

UR - http://hdl.handle.net/10447/274358

M3 - Article

VL - 5:24

SP - 1

EP - 12

JO - Agricultural and Food Economics

JF - Agricultural and Food Economics

SN - 2193-7532

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