Consumer acceptance and primary drivers of liking for small fruits

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2 Citazioni (Scopus)

Abstract

Small fruit grow naturally in northern Italy, but also in the Sicilian region(southern Italy) there are some areas with the essential climatic conditions for thedevelopment of this crop. Nevertheless, according to official statistics, the quantitiesof fresh small fruits placed on the Italian market are lower than in other Europeancountries. The objective of this study was to assess consumer acceptance for sensoryattributes and other intrinsic and extrinsic quality parameters of fresh small fruit, inorder to know the primary drivers of liking and have a first understanding of reasonsfor the poor domestic consumption. Six focus groups with sensory test were carriedout to assess consumers’ preferences on four types of small fruits stored for 3 and 5days at low temperature (5±1°C, 90±3% relative humidity RH). Consumers’evaluations were also compared with those of a panel of experts for the two periods ofstorage. Consumers’ acceptance of sensory attributes after 3 days of storage was verygood and after 5 days was good. Visual appearance and taste were the descriptorswith highest liking both for consumers and experts. Results showed a goodconcordance between FG consumers’ evaluations and panellists’ ones, for alldescriptors of berries. These results may be useful for future research to focus oneffective actions in order to enhance berries commercialization.
Lingua originaleEnglish
pagine (da-a)1147-1154
Numero di pagine8
RivistaDefault journal
Volume1194
Stato di pubblicazionePublished - 2018

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consumer acceptance
small fruits
Italy
focus groups
consumer preferences
commercialization
sensory properties
relative humidity
statistics
markets
crops
temperature
testing

All Science Journal Classification (ASJC) codes

  • Horticulture

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title = "Consumer acceptance and primary drivers of liking for small fruits",
abstract = "Small fruit grow naturally in northern Italy, but also in the Sicilian region(southern Italy) there are some areas with the essential climatic conditions for thedevelopment of this crop. Nevertheless, according to official statistics, the quantitiesof fresh small fruits placed on the Italian market are lower than in other Europeancountries. The objective of this study was to assess consumer acceptance for sensoryattributes and other intrinsic and extrinsic quality parameters of fresh small fruit, inorder to know the primary drivers of liking and have a first understanding of reasonsfor the poor domestic consumption. Six focus groups with sensory test were carriedout to assess consumers’ preferences on four types of small fruits stored for 3 and 5days at low temperature (5±1°C, 90±3{\%} relative humidity RH). Consumers’evaluations were also compared with those of a panel of experts for the two periods ofstorage. Consumers’ acceptance of sensory attributes after 3 days of storage was verygood and after 5 days was good. Visual appearance and taste were the descriptorswith highest liking both for consumers and experts. Results showed a goodconcordance between FG consumers’ evaluations and panellists’ ones, for alldescriptors of berries. These results may be useful for future research to focus oneffective actions in order to enhance berries commercialization.",
keywords = "Cold storage, Focus group, Fruit quality, Horticulture, Sensory test, Spearman coefficient",
author = "Stefania Chironi and Marzia Ingrassia and Simona Bacarella and Luca Altamore and Giuseppe Sortino",
year = "2018",
language = "English",
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TY - JOUR

T1 - Consumer acceptance and primary drivers of liking for small fruits

AU - Chironi, Stefania

AU - Ingrassia, Marzia

AU - Bacarella, Simona

AU - Altamore, Luca

AU - Sortino, Giuseppe

PY - 2018

Y1 - 2018

N2 - Small fruit grow naturally in northern Italy, but also in the Sicilian region(southern Italy) there are some areas with the essential climatic conditions for thedevelopment of this crop. Nevertheless, according to official statistics, the quantitiesof fresh small fruits placed on the Italian market are lower than in other Europeancountries. The objective of this study was to assess consumer acceptance for sensoryattributes and other intrinsic and extrinsic quality parameters of fresh small fruit, inorder to know the primary drivers of liking and have a first understanding of reasonsfor the poor domestic consumption. Six focus groups with sensory test were carriedout to assess consumers’ preferences on four types of small fruits stored for 3 and 5days at low temperature (5±1°C, 90±3% relative humidity RH). Consumers’evaluations were also compared with those of a panel of experts for the two periods ofstorage. Consumers’ acceptance of sensory attributes after 3 days of storage was verygood and after 5 days was good. Visual appearance and taste were the descriptorswith highest liking both for consumers and experts. Results showed a goodconcordance between FG consumers’ evaluations and panellists’ ones, for alldescriptors of berries. These results may be useful for future research to focus oneffective actions in order to enhance berries commercialization.

AB - Small fruit grow naturally in northern Italy, but also in the Sicilian region(southern Italy) there are some areas with the essential climatic conditions for thedevelopment of this crop. Nevertheless, according to official statistics, the quantitiesof fresh small fruits placed on the Italian market are lower than in other Europeancountries. The objective of this study was to assess consumer acceptance for sensoryattributes and other intrinsic and extrinsic quality parameters of fresh small fruit, inorder to know the primary drivers of liking and have a first understanding of reasonsfor the poor domestic consumption. Six focus groups with sensory test were carriedout to assess consumers’ preferences on four types of small fruits stored for 3 and 5days at low temperature (5±1°C, 90±3% relative humidity RH). Consumers’evaluations were also compared with those of a panel of experts for the two periods ofstorage. Consumers’ acceptance of sensory attributes after 3 days of storage was verygood and after 5 days was good. Visual appearance and taste were the descriptorswith highest liking both for consumers and experts. Results showed a goodconcordance between FG consumers’ evaluations and panellists’ ones, for alldescriptors of berries. These results may be useful for future research to focus oneffective actions in order to enhance berries commercialization.

KW - Cold storage

KW - Focus group

KW - Fruit quality

KW - Horticulture

KW - Sensory test

KW - Spearman coefficient

UR - http://hdl.handle.net/10447/289740

M3 - Article

VL - 1194

SP - 1147

EP - 1154

JO - Default journal

JF - Default journal

ER -