AUGMENTED REALITY. THE CASE OF SALINAS MUSEUM OF PALERMO

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Abstract

Already used in very specific areas such as in military and medical or academic research, in 2009thanks to improved technology, augmented reality is to reach wider audiences and as informationcampaigns, advertising-augmented published in newspapers or on the network, and through agrowing number of applications for mobile phones, particularly iPhone."The Augmented Reality on the desktop computer is based on the use of markers, or ARtags, andstylized drawings, which are shown to the webcam, are recognized by the PC, and which are overlaidin real-time multimedia content: video, audio , 3D objects, etc.. Normally, applications of augmentedreality are based on Adobe Flash technology and therefore accessible from any standard Internetbrowser. Advertising is also known as Augmented exploded in 2009 for numerous communicationcampaigns for corporate brands such as Toyota, Lego, Mini, Kellogg's, General Electrics, singers likeEminem Johma Mayer or magazines such as Colors, Esquire Magazine and Wallpaper, etc.. "(SeeWikipedia : the augmented reality).In academia are several areas that are involved in the issues of augmented reality: that ofrepresentation, that science, that of the topography, the communication, and more.The use of augmented reality has found great scope also and especially in the public bodies involvedin the protection and enjoyment of the Cultural and Environmental Heritage, museums, natural parks,libraries, the return of a significant architectural heritage of historical value and cultural heritage whichit wants to pass on the genesis of construction, the historical events related to it, the prestige of thedecoration and the difficulties Roofing complex.All this requires the contribution of different cognitive areas, in the opinion of the authors can not beextinguished only in an application myopic investing skills of a subject area. The story (from whicheverything branches off), topography (which each measure takes shape), the representation (fromwhich everything is revealed), computer (from which everything is the correlation with itself and withthe others), visual communication (from which everything rises to a value direct communication,streamlined, efficient), graphics (from which everything comes to beauty, aesthetics individual andcollective).The experience took place in Salinas Archaeological Museum of Palermo, now under renovation, hasdeveloped a compendium of the various sectors calibrated and synergistic and overcome thedifficulties, sometimes substantially, on the location of the collections of art in it.
Lingua originaleItalian
Pagine1-7
Numero di pagine7
Stato di pubblicazionePublished - 2011

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