Analysing Tourist Destination Image through Topic Modeling

Risultato della ricerca: Conference contribution

Abstract

Topic modeling has become one of the most used methods to analyse textual data, proving able to “discover” hidden dimensions (topics) which characterise a corpus. This methodology can be used fruitfully to analyse complex phenomena like tourist destination image. With this aim in mind, this paper discusses the use of topic modeling over TV commercials which have been broadcast by four of the major cruise lines operating in Italy in recent years.
Lingua originaleEnglish
Titolo della pubblicazione ospiteStatistical Methods for Service Quality Evaluation
Pagine171-174
Numero di pagine4
Stato di pubblicazionePublished - 2019

Cita questo

Oliveri, A. M. (2019). Analysing Tourist Destination Image through Topic Modeling. In Statistical Methods for Service Quality Evaluation (pagg. 171-174)