Building on earlier work on abnormal SME growth trajectories, this paper investigates to what extentthe analysis can be extended to the study of an unusual but “normal” growth pattern. The detailed casehistories of two firms which might be called micro-giants are presented. These are companies thatwould be categorised as small firms but are actually competing, and competing successfully, in nonnichemarkets with much larger firms, or even multinational giants. The resource based view andmodelling approaches developed in the earlier non-normal growth situations is then applied to thesecases.
|Numero di pagine||0|
|Stato di pubblicazione||Published - 2010|