22. Administering Face-To-Face Structured Questionnaires In Tourism Research

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Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
Lingua originaleEnglish
Titolo della pubblicazione ospiteHandbook of Research Methods for Tourism and Hospitality Management
Numero di pagine12
Stato di pubblicazionePublished - 2018

Serie di pubblicazioni

NomeHandbooks of Research Methods in Management series


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