TY - CHAP
T1 - 22. Administering Face-To-Face Structured Questionnaires In Tourism Research
AU - Oliveri, Antonino Mario
PY - 2018
Y1 - 2018
N2 - Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
AB - Non-sampling errors occur in all social sciences, tourism included. Apart from coverage and non-response, tourism research suffers from noteworthy measurement errors. The limitation and control of non-sampling errors plays a key role to prevent serious biases in research outputs. The entire survey design process could be based on the control and reduction of non-sampling errors. From this point of view, face-to-face interviewing represents an effective response to some common threats to data quality, particularly errors attributable to respondents and non-response.
UR - http://hdl.handle.net/10447/290733
UR - https://www.e-elgar.com/shop/handbook-of-research-methods-for-tourism-and-hospitality-management
M3 - Chapter
SN - 978-1-78536-627-7
T3 - Handbooks of Research Methods in Management series
SP - 259
EP - 270
BT - Handbook of Research Methods for Tourism and Hospitality Management
ER -