در ﺑﺎب ﻃﺮاﺣﯽ، ﺗﺮﺟﻤﻪ و ﭘﮋوﻫﺶ / Of designing, of translating, of searching

Discussing the design of visual communication entails the constant drawing of parallels with the issue of translation, regardless of the content concerned. Discussing the design of visual communication for music entails a two-phase translation, due to the need to transform not only a content by giving it a different form of expression from its original one, but also its very nature which, from abstract and impalpable, becomes concrete and tangible. In this process, which may take on a hermeneutic value, the designer acts as a translator and prepares the ‘crossing of the bridge’ by handling design tools and manipulating contents and concepts with the aim of obtaining the translation of an element from invisible into visible as the outcome of the transformation process.