Web Usage Mining and Website Effectiveness

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Using usage mining techniques, the study explores the effectiveness of a tourism business website focussing on the differences between desk and mobile user browsing behaviour. Results indicate important direction for a rethink of the website design.
Original languageEnglish
Title of host publicationBook of Short Papers-SIS2020
Publication statusPublished - 2020

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