Vino e mercati emergenti: il caso della Colombia

Research output: Book/ReportBook

Abstract

[automatically translated] The wine, from the economic point of view, is one of the most important products and complexes agriculture; internationally, the world wine market has been, in recent years, the subject of profound changes that have affected the production and consumption. World production comes from traditional producing countries such as France, Italy and Spain, and new producers such as the US, Australia, Chile and Argentina. In Colombia, the first indications of the arrival of wine, dating back to 12 October of the year 1492 Christopher Columbus; the first imports of wine began already in 1534, but soon after, under the pressure of the Spanish merchants who saw out a market in which to make money, the king Felipe II forbade the cultivation and production of wine, which prevented the further development of viticulture in Colombia. Colombia's wine production is resumed after about 500 years, the sector is therefore still very young. Today the consumption and the production of wine in Colombia are growing, and to meet the growing demand Colombia is found to import wine mainly from Chile, Argentina and Spain. The aim of this study is to understand to what extent the Colombian wine sector is evolving and also gain knowledge (eating habits, frequency, motives, places of purchase and consumption, ...) on the preferences and on the Colombian wine consumer behavior . The study was developed based on an analysis of the Colombian market, referring to the support that important institutions of global and Colombian statistics (OIV, FAO, DANE, ...) could provide. The analysis showed that the wine sector is still marginal segment for the Colombian economy, but was great development from the point of view of production and consumption; thus constituting a reference potential for all producing countries and exporters of wine. In a next step, in order to better study the attitudes and preferences of the Colombian consumer wine was meant to deepen the analysis by carrying out a direct survey on a sample of 1150 consumers. a reference potential for all producing countries and exporters of wine. In a next step, in order to better study the attitudes and preferences of the Colombian consumer wine was meant to deepen the analysis by carrying out a direct survey on a sample of 1150 consumers. a reference potential for all producing countries and exporters of wine. In a next step, in order to better study the attitudes and preferences of the Colombian consumer wine was meant to deepen the analysis by carrying out a direct survey on a sample of 1150 consumers.
Original languageItalian
Number of pages40
Publication statusPublished - 2014

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