The image of cruise ship holidays on Italian television: A comparative analysis

Antonino Mario Oliveri

The image of cruise ship holidays on Italian television: A comparative analysis

Culture e Società

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.

Original language	English
Title of host publication	Cruise Ship Tourism
Pages	274-289
Number of pages	16
Publication status	Published - 2017

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title = "The image of cruise ship holidays on Italian television: A comparative analysis",

abstract = "By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.",

author = "Oliveri, {Antonino Mario}",

year = "2017",

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AB - By conceptualizing the cruise ship as the destination in itself, this contribution discusses the role of destination image in cruise passengers' decision-making processes and focuses on the role and contents of visual texts such as TV commercials in the promotion of cruise tourism. A content analysis is performed over TV commercials broadcast by different cruise lines to Italian travellers. Specific components of the image of ships as tourist destinations as promoted through TV advertising campaigns are identified.

UR - http://hdl.handle.net/10447/222363

UR - http://www.cabi.org/bookshop/book/9781780646084

M3 - Chapter

SN - 978-1-78064-608-4

SP - 274

EP - 289

BT - Cruise Ship Tourism

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