The dynamics of Italian competitive positioning in the Mediterranean Bluefin tuna industry

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The bluefin tuna or Thunnus thynnus is one of the widely recognised fish species since ancient times. Italy is the most important players in the international arena, however, the introduction of a system of total allowable catches and other measures established by the International Commission for the Conservation of Atlantic Tunas, has deeply changed the competitive positioning of Italy. The aim of this study is to perform an analysis of the comparative advantage of Italy by using the relative trade advantage index. Findings reveal that Italy has gained a competitive advantage in the Maltese market and has suffered a loss of the historical competitive advantage in the Japanese one. Results suggest to policymakers, managers, and stakeholders should put in place strategies addressed to retain a major part of the added value of the bluefin tuna, without setting aside all the aspect related to the sustainability of the fishing catch.
Original languageEnglish
Pages (from-to)228-248
Number of pages21
JournalJournal for Global Business Advancement
Publication statusPublished - 2020

All Science Journal Classification (ASJC) codes

  • Business and International Management

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