Cultural and environmental goods are a “structured value capital” with its own distinctive elements of identity and authenticity. The need to give centrality to these territorial resources means to improve their keeping and protection processes and meantime to increase their usage and their sustainable development.So from the starting point of the sentence that the cultural heritage can determine positive falls on local development processes and that resources must be managed, organized and communicated following integrated logics, we need to focus those theoretical assumptions and those operative methodologies useful to start a clever circle between cultural heritage and economic development.According to this first deepening some questions stood up:a. How can we promote environmental and cultural resources?A striking promotion policy asks for investments, projects and elaboration of strong proposals concerning the field of cultural meanings and visibility.b. How can we valorise the cultural heritage?Giving back the primary function of analysis and craft works interpretation to the architectural project. It becomes the determine factors in the building process of the palimpsest of exploration and knowledge of a handmade and of its place. According to valorisation aims of the territorial marketing action must be addressed to:-Map territorial potentialities relieving the BB.CC. puzzle in order to give the right value and the organisation of the net.-Increase attractive capacities of the cultural good deepening its communicative material, immaterial and symbolic value.-Protecting and improving historical sites managing touristic fluxes through a system of hosting and net services.Specifically, actions referred to the implementation of the cultural tourism net must be addressed on one hand to the valorisation of the rich signs and values heritage gathered in the local history, on the other to the enlargement of “knowledge economy” as pre condition for a sustainable development.Inside integrated cultural tourism the architectural good is instead as “cultural capital” to be put inside a “valorisation” process, that is “value production”, according to those principles taken by traditional productive sectors. Inside this valorisation and promotion process, the contribution of architectural discipline put itself in an active, strategic and proposing way in the improvement of public usage conditions, in promotion and supporting the keeping interventions and protection of the cultural heritage through a compatible and sustainable usage of it. Today innovation gave by technology and design work in fact like a key to integrate all aspects of protection and valorisation.Case study: Villaggio Santa Rosalia – Palermo; Parco dell’Addolorata- Agrigento, Italy.
|Title of host publication||IL CALCESTRUZZO PER L’EDILIZIA DEL NUOVO MILLENNIO. PROGETTO E TECNOLOGIA PER IL COSTRUITO|
|Number of pages||12|
|Publication status||Published - 2012|