Représentations touristiques et corps féminin: les placards publicitaires des vacances en croisières

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[automatically translated] This study analyzes the image of women in advertising posters cruises. These images are notable for two reasons. First they show the cultural aspects that revolve around the female image in tourism by asking epistemological reflections on feminism. Then they use linguistic and semiotic strategies that play a fundamental role in the development of tourist destinations desire. In this research, we propose to stress the importance of an anthropological approach, semiotics and linguistics of a display ad on cruises. We extensively analyze the function of female sexuality by the image of a tanned and nude body and we rely on anthropological assumptions. The analysis takes into consideration, from the perspective of cognitive linguistics, communicative intentionality of the language that has a high incidence of rhetorical figures. Furthermore we underline the importance of paratext (titles, subtitles, prefaces, public choice) from the perspective of structuralist linguistics. This research has the aim of giving a contribution to the analysis of tourism practices and this approach can be one of the privileged tools to achieve feminization of tourism.
Original languageFrench
Pages (from-to)26-34
Number of pages9
Publication statusPublished - 2011

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