"Rationally Local": Consumer Participation in Alternative Food Chains

Giorgio Schifani, Giuseppina Migliore, Luigi Cembalo, Stefano Pascucci, Domenico Dentoni, Alessia Lombardi, Fabio Verneau

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)


Why are consumers increasingly participating in alternative food chains to co-produce and distribute foods with farmers? In this paper, values and food-related lifestyles, as well as transaction costs and socio-demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food-related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. Although transaction costs do not affect participation directly, they do so through food-related lifestyles.
Original languageEnglish
Pages (from-to)330-352
Number of pages23
Publication statusPublished - 2015

All Science Journal Classification (ASJC) codes

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics


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