Le strategie di comunicazione delle imprese vitivinicole. Analisi del caso siciliano.

Research output: Contribution to conferenceOther

Abstract

[automatically translated] The purpose of this research is to investigate and analyze the different communication strategies conducted by the Sicilian wine companies, in particular those peranti with corporate business forms, comprising the "great dimension." (> 1 million bottles)
Original languageItalian
Pages129-129
Number of pages421
Publication statusPublished - 2008

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