The focus group technique is increasingly widespread in academia, marketing and policy studies. This volume presents a method of analysis that merges interdisciplinary tools and insights of two approaches: conversation analysis and sociosemiotics. Assuming an inclusive and triangulable method with other analytical approaches in order to reach a synergistic sociological reading of the topics discussed in the focus groups, through a research in depth at various levels.
|Number of pages||131|
|Publication status||Published - 2012|