L’analisi sociosemiotica della conversazione nei focus group.Teoria e metodo

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The focus group technique is increasingly widespread in academia, marketing and policy studies. This volume presents a method of analysis that merges interdisciplinary tools and insights of two approaches: conversation analysis and sociosemiotics. Assuming an inclusive and triangulable method with other analytical approaches in order to reach a synergistic sociological reading of the topics discussed in the focus groups, through a research in depth at various levels.
Original languageItalian
Number of pages131
ISBN (Print)9788854853546
Publication statusPublished - 2012

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